Digital Marketer
Independent Consultant
I help performing arts organizations and businesses of all shapes and sizes communicate with their audience and customers online. Services include:
- Community Management
- Copywriting
- Email Marketing
- PPC
- Project Management
- Web Design
For more information, you can visit my main site at sethhanes.com.
Author, project manager, and marketer
On October 10, 2016 I self-published my book, which went to #1 in three Amazon categories on launch day, beating out a New York Times bestseller for four straight days. I wrote, edited, designed, and marketed the entire book in six months. The book launch consisted of approximately 20 podcast interviews and guest blog posts in addition to building my email list up to about 1000 subscribers. Click here to check out the book on Amazon.
The Musician's Guide to Hustling
Blogger
My blog originated as a place to share my ideas about how to make it in the world as a musician and has since reached tens of thousands of musicians all over the world. I've built an email list of about one thousand musicians and learned everything I know about SEO, content marketing, and copywriting by actually creating a resource that my audience needed. People all over the world has used my material to help build their careers. Click here to visit the site.
Dream Clients Coaching Program with Charlie Hoehn
Sales Director - Spring 2016
As Charlie's Sales Director, my role is to take all calls with applicants that interested in either joining or just learning more about his Dream Clients coaching program. In these strategy sessions I helped the potential clients figure out whether or not the program would be a good option for them and if it isn't a good option I work with them to help identify their goals and give them actionable steps they can take to start making progress towards accomplishing their goals. Click here to learn more about the program.
The Philly POPS
Sales, Marketing, and Customer Service Manager - Spring 2013 to Fall 2015
As marketing manager for the Philly POPS, I was an integral part of the marketing team that led the organization through a complete turn-around of the organization. Over the course of my tenure there the POPS saw an unprecedented increase in their subscription base and contributed revenue. My primary duties included management of all digital marketing activities, overseeing all design projects, and managing www.phillypops.org.
Business Development
I know that it's not about getting in just any new business, it's about getting in the right kind of business and going above and beyond client expectations. In addition to building up my own base of clients, I have also have a background in sales is more about solving problems than it is about selling.
Content Strategy
My book beat out a NYT-Bestseller for four days straight for the #1 spot on Amazon and that was all accomplished by building an audience around content strategy. Instead of spending money on promoting my book, I spent all of my time creating the best possible content that I knew would be impactful for my audience. I believe that the best content solves real problems that real people have and that's what I'm most interested in. #RCS
PPC
One of the most common things I've done for clients is show them how to reach their audience in a way that converts. This is achieved by lots of testing and making decisions inform by the data. I've done it with my own clients and I know that I can do the same for Seer's clients.
Project Management and Operations
Whether it's writing a book, managing large marketing campaigns, or coordinating logistical projects for clients, I've got a knack for getting things done correctly and completed on time.
Big Brother Big Sister Volunteer
I've been a big in the program for about year as of Fall 2016. Seer's dedication to the community is one of the things that really jumped out to me and inspired this presentation.
Professional Horn Player
Music is what brought me to Philadelphia! After studying with members of the Philadelphia Orchestra during college, I still play professionally all around the region and maintain a private studio of students on the weekend.
Seger Dog Park Board Member
For the last couple of years, I have served on the board of the Seger Dog Park in Washington Square West. My dog and I regularly visit the park, so I wanted to do my part to keep the park running smoothly.
Reach me at 704.516.6196
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